Getting ready for a trade show

Trade shows are great opportunities for promoting your company or service, doing business and closing deals among many other things. The city of São Paulo hosts hundreds, even thousands of these shows every year, also known as ‘fairs’, and they comprehend virtually all business sectors.

Many trade shows have international importance and impact and therefore attract people from all over the world. For this reason, and to get you ready to deal with foreigners looking for new opportunities to do business, we have selected two interesting podcasts from that discuss the language you can use in those situations, as well as some strategies on how to carry a conversation in order to promote your business.

Take notes as you listen to them: part one here and part two here.